Sterling Investment Services Weekly for the Week of April 19th, 2010

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Sterling Weekly for the Week of April 19th, 2010

Sector Indices & Their Respective ETF

Since the previous edition of the Sterling Weekly, the Dow Jones Industrial Average gained 21.51 points or approximately 0.2%, to finish at 11,018.86 The overall market sold off sharply Friday in one of the biggest moves we have seen in quite some time. While the "Big News" on Friday was the SEC's fraud charges against Goldman Sach involving subprime mortgage sales. While a suspicious person might think the charges were politically timed to influence the debate on the so called financial reform legislation, I think the more disturbing news is that General Electric saw a 31% drop in its net income; which to me helps clarify the economic picture more than anything else.

The overall market and a good number of the various sector indices I track have been breaking above resistance and setting new highs over the course of the last few of weeks. I have devoted a good deal of effort to writing up these sector indices and their corresponding ETF, however I also have realized I just don't have time to write them up as fast as they have been breaking above resistance. As a result I thought I would take this opportunity to a list of the non-commodity based indices I follow and their corresponding ETF. The list is below for your review.

Index	Exchange Traded Fund 'ETF'
Amex Airline Index 'XAL'	Claymoore/NYSE Arca Airline ETF 'FAA.'
Amex Biotech Index 'BTK'	First Trust NYSE/ARCA Biotechnology ETF 'FBT'
Amex Computer Tech. Index. 'XCI'	Unable to locate an ETF for this index.
Amex Disk Drive Index 'DDX'	Unable to locate an ETF for this index.
Amex Interactives 'IIX'	Unable to locate an ETF for this index.
Amex Networking Index 'NWS	iShares S&P NA Tech. Multimedia Network ETF 'IGN'
Amex Pharmaceuticals Index 'DRG'	Pharmaceuticals HOLDRS ETF 'PPH'
Amex Oil Services Index 'OSX'	Oil Service HOLDRS ETF 'OIH'
Amex Sec. Broker/Dealer 'XBD'	iShares US Broker/Dealer Index Fund ETF 'IAI'
CBOE Computer Tech. Index 'TXX'	Vanguard Information Tech. Index ETF 'VGT'
Dow Jones Industrial Avg. 'INDU'	SPDR Dow Jones Industrial Average ETF 'DIA'
Dow Jones Transportation Avg. 'DJ-20'	SPDR Dow Jones Transportation Avg. ETF 'IYT'
Dow Jones Utility Avg. 'DJ-15'	SPDR Dow Jones Utility Sector ETF 'IDU'
KBW Banking Index 'BKW'	SPDR KBW Bank ETF 'KBE'
MS. High Tech. Index 'MSH'	SPDR MS Technology ETF 'MTK'
MS. Consumer Index 'CMR'	SPDR Consumer Staples ETF 'XLP'
MS. Cyclical Index 'CYC'	Unable to locate an ETF for this index.
MS. Healthcare Providers 'RXP'	Vanguard Health Care ETF 'VHT'
NASDAQ 100 'NDX'	Invesco PowerShares QQQ 'QQQQ'
North Am. Telecom Index 'XTC'	iShares DJ US Telecom Sector 'IYZ'
Philadelphia Semiconductor Index 'SOX'	iShares S&P NA Tech-Semiconductors ETF 'IGW'
Philadelphia Utility Sector 'UTY'	SPDR Utilities Sector ETF 'XLU'
Russell 1000 Index 'RUI'	iShares Russel 1000 Index Fund ETF 'IWB'
S&P Banking Index 'BIX'	SPDR Select Financial ETF 'XLF'
S&P Healthcare Index 'HCX'	SPDR Select Health Care Sector ETF 'XLV'
S&P Insurance Index 'IUX'	SPRD KBW Insurance ETF 'KIE'
S&P Retail Index 'RLX'	SPRD S&P Retail ETF 'XRT'
S&P 500 Index 'SPX'	SPRD S&P 500 ETF 'SPY'
S&P 100 Index 'OEX'	iShares S&P 100 Index Fund ETF 'OEF'

Next week I will publish the list of commodity based sector indices and their relevant ETFs.

Sterling Calendars for the Week of April 19th, 2010.

Economic Calendar

Date	Est. Time	Release	For	Consensus	Prior
04/19	10:00am	Leading Indicators	Mar.	1.0%	1.0%
04/21	10:30am	Crude Inventories	04/17	N/A	(2.20M)
04/22	8:30am	Initial Claims	04/17	455K	484K
04/22	8:30am	Continuing Claims	04/10	4,600K	4,639K
04/22	8:30am	PPI	Mar.	0.5%	(0.6%)
04/22	8:30am	Core PPI	Mar.	0.1%	0.1%
04/22	10:00am	Existing Home Sales	Mar.	5.30M	5.02M
04/22	10:00am	FHFA Home Price Index	Feb.	(0.2%)	(0.2%)
04/23	8:30am	Durable Orders	Mar.	0.2%	0.9%
04/23	8:30am	Durable Orders Ex - Auto	Mar.	0.6%	1.4%
04/23	10:00am	New Home Sales	Mar.	325K	308K

Misc. Calendar

Date:	Comments:
04/19	Amylin Pharm. 'AMLN' announces earnings before the open. Est. ($0.29)
04/19	Arch Coal 'ACI' announces earnings before the open. Est. $0.08
04/19	Citigroup 'C' announces earnings before the open. Est. $0.00
04/19	Haliburton 'HAL' announces earnings before the open. Est. $0.25
04/19	Eli Lilly 'LLY' announces earnings before the open. Est. $1.10
04/19	McMoran Exp. 'MMR' announces earnings before the open. Est. ($0.09)
04/19	Atheros Comm. 'ATHR' announces earnings after the close. Est. $0.51
04/19	'IBM' announces earnings after the close. Est. $1.93
04/19	Steel Dynamics 'STLD' announces earnings after the close. Est. $0.26
04/20	AK Steel 'AKS' announces earnings before the open. Est. $0.98
04/20	Coca-Cola 'KO' announces earnings before the open. Est. $0.74
04/20	Forest Labs 'FRX' announces earnings before the open. Est. $0.83
04/20	Goldman Sachs 'GS' announces earnings before the open. Est. $4.01
04/20	Johnson & Johnson 'JNJ' announces earnings before the open. Est. $1.27
04/20	Apple, Inc. 'AAPL' announces earnings after the close. Est. $2.44
04/20	Seagate Tech. 'STX' announces earnings after the close. Est. $0.94
04/20	VMware 'VMW' announces earnings after the close. Est. $0.28
04/21	Abbott Labs 'ABT' announces earnings before the open. Est. $0.80
04/21	Altria 'MO' announces earnings before the open. Est. $0.40
04/21	Boeing 'BA' announces earnings before the open. Est. $0.64
04/21	Amgen, Inc. 'AMGN' announces earnings after the close. Est. $1.24
04/21	Massey Energy 'MEE' announces earnings after the close. Est. $0.28
04/22	AutoNation 'AN' announces earnings before the open. Est. $0.32
04/22	Amazon.com 'AMZN' announces earnings after the close. Est. $0.62
04/22	American Express 'AXP' announces earnings after the close. Est. $0.63
04/22	MicroSoft 'MSFT' announces earnings after the close. Est. $0.42
04/22	Riverbed Tech. 'RVBD' announces earnings after the close. Est. $0.18
04/22	Western Digital 'WDC' announces earnings after the close. Est. $1.55
04/23	Dover 'DOV' announces earnings before the open. Est. $0.51
04/23	Honeywell 'HON' announces earnings before the open. Est. $0.47
04/23	Ingersoll-Rand 'IR' announces earnings before the open. Est. $0.19
04/23	Patriot Coal 'PCX' announces earnings before the open. Est. ($0.46)
04/23	Travelers 'TRV' announces earnings before the open. Est. $1.39
The full earnings calendar for this week can be found (here)

Prime Update:

The Prime Stock Newsletter is our daily newsletter that contains commentary on the overall market, and our single best trading idea for the day! (Both Long & Short Sale Recommendations) We select this stock through a combination of technical (charting) and fundamental (financial) analysis. The Prime Stock Newsletter provides select expanded quotation information, corporate description, select recent company news, our technical analysis of the shares and our expectations, and our options recommendation for the company.

Our most recent Performance Report is now available available (here). We are proud to report 19 of our last 20 recommendation resulted in profitable trades for an average profit of $0.63/share. This is an 95% success rate.

Archived copies of our Performance Reports can be found (here).

Highlights from Recent (20) Editions of the Prime Stock Newsletter
Recommendation	Date	Entry Point	Recent Close or Exit Price	Profit*	Note
ConocoPhillips 'COP'	Apr 9.	$54.22	$56.78	$2.56	Sold on the 13th
Avon Prod. 'AVP'	Mar 29	$33.35	$34.32	$0.97	Sold on the 29th
Lincoln Nat'l 'LNC'	Mar 16	$28.30	$30.74	$2.44	Sold on the 17th
* Our April 12th short sale recommendation of Humana, Inc. 'HUM' @ $45.13/share, closed @ $44.00 on April 14th for a 2 day gain of $1.13/share. * Our April 6th short sale recommendation of Forest Labs 'FRX' @ $30.80/share, closed @ $27.99/share on April 8th for a 2 day gain of $2.81/share. * Our April 1st recommendation of Omnivision Tech. 'OVTI' @ $16.77/share, closed at $18.97/share on April 6th for a 5 day gain of $2.20/share. * Our March 24th recommendation of SanDisk 'SNDK' @ $34.83/share, closed at $38.63/share on April 15th for an approximate 3 week gain of $3.80/share. * Our March 11th recommendation of Universal Health 'UHS' @ $33.31/share, closed at $36.59/share on March 22nd for an 11 day gain of $3.28/share. * Our March 8th recommendation of Williams Sonoma 'WSM' @ $23.39/share, closed at $29.43/share on April 9th for a 31 day gain of $6.04/share.
* The per share PROFIT is a theoretical calculation based upon the opening price the day the recommendation is published and the intra day high (or low for short sales) on the exit day. The exit day is determined based upon the application of our "Rules for Trading", the implementation of "stops" within our stated policy, and may not reflect the complete or full movement of the underlying recommendation.

Disclaimer: The Sterling Investments series of newsletters is produced by Sterling Investment Services, Inc. All information used in the production has been obtained from sources believed to be reliable and accurate. Sterling Investment Services does not warrant or assume any liability for inaccuracy of the information used to produce our publications. To receive further information on these services please visit our web page at: www.sterlinginvestments.com If you would like to contact us our fax # is (404)-816-8830 Email address is: enelson@sterlinginvestments.com Sterling Investment Services may hold positions in the securities recommended or may be providing consulting services to the companies mentioned within this report.

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