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PRIME STOCK NEWSLETTER FOR MARCH 8th, 2010

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Position Statement: In our Prime Recommendation Letter we attempt to identify the recommendation with the highest probability of moving higher.  We recommend that stop orders be placed at the time of purchase,  and once the position has moved profitable we recommend a stop be placed a minimum of $0.375 above the purchase price and moved higher as the position moves higher.

Today's Comments: The overall market finished Friday solidly higher in a relatively broad based move that saw the majority of the sector indices I track move higher on the day. The best performing sectors were the Banking, High Tech, Consumer, Biotech, Natural Gas, Oil & Gas, Chemicals, and the Insurance indices. Oil was higher by $1.29 to $81.50 per barrel, and Gold was higher by $2.10 to $1,135.20 per ounce.


Sterling Calendars for March 8th, 2010.

Date

Est. Time Release

For

Consensus Prior
03/10 10:00am Wholesale Inventories Jan. 0.2% (0.8%)
03/10 10:30am Crude Inventories 03/06   4.03M
03/10 2:00pm Treasury Budget Feb. ($210.0B) ($42.6B)
03/11 8:30am Continuing Claims 02/27 4,495K 4,500K
03/11 8:30am Initial Claims 03/06 460K 469K
03/11 8:30am Trade Balance Jan. ($41.0B) ($40.2B)
03/12 8:30am Retail Sales Feb. 0.2% 0.5%
03/12 8:30am Retail Sales Ex-Auto Feb. 0.0% 0.6%
03/12 9:55am Michigan Sentiment Mar. 73.8 73.6
03/12 10:00am Business Inventories Jan. 0.2% (0.2%)
  Misc. Calendar
Date: Comments:
03/08 AthenaHealth 'ATHN' announced earnings after the close. Est. $0.17
03/08 Casey's General Stores 'CASY' announces earnings after the close. Est. $0.36
03/09 J. Crew 'JCG' announces earnings after the close. Est. $0.46
03/09 Tootsie Roll 'TR' announces earnings. Est. $0.18 Time N/A.
03/10 American Eagle Outfitters 'AEO' announces earnings before the open. Est. $0.33
03/11 Aeropostale 'ARO' announces earnings after the close. Est. $0.95
03/11 Air Methods 'AIRM' announces earnings after the close. Est. $0.27
03/11 National Semiconductor 'NSM' announces earnings after the close. Est. $0.18
03/12 Ann Taylor Stores 'ANN' announces earnings at 8:00am ET. Est. ($0.02)
03/12 Smith & Wesson 'SWHC' announces earnings after the close. Est. $0.01
  The full earnings calendar for this week can be found (here)

Recommendation: Buy

Williams Sonoma, Inc. 'WSM'

Company: Williams Sonoma, Inc. Symbol: 'WSM'

Closing Price: $23.31

Web: www.williams-sonomainc.com

YH: $23.42 YL: $7.35 EPS: $0.01 P/E: 2,119

Shares Outstanding: 106 Million

Forecasted EPS: $1.41 Market Cap.: 2.47 Billion
Dividend: $0.48 Yield: 2.10% Aver. Daily Trading Volume: 2.10 Million Shares  
Price Targets:  $27.53 Downside Stop:  $22.81/share
Options Rec.: March 22 1/2 Calls @ $1.15/contract Options Symbol: WSM C 22.5

Additional information on Williams Sonoma, Inc. 'WSM' can be found (here)

Company Description: Williams-Sonoma, Inc. operates as a specialty retailer of home products. It offers culinary and serving equipment, including cookware, cookbooks, cutlery, informal dinnerware, glassware, table linens, and specialty foods and cooking ingredients; and bridal and gift items under the Williams-Sonoma brand. The company also provides home furnishing products comprising furniture, textiles, decorative accessories, and lighting and tabletop items under the West Elm brand; bed and bath products under the Pottery Barn brand; and children’s furnishings and accessories under the Pottery Barn Kids brand name. Williams-Sonoma, Inc. also sells its home products through its seven direct-mail catalogs, which comprise Williams-Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Bed and Bath, PBteen, West Elm, and Williams-Sonoma Home; and six e-commerce Web sites, including williams-sonoma.com, potterybarn.com, potterybarnkids.com, pbteen.com, westelm.com, and wshome.com. As of February 1, 2009, the company operated 627 retail stores, including 264 Williams-Sonoma, 204 Pottery Barn, 95 Pottery Barn Kids, 36 West Elm, 10 Williams-Sonoma Home, and 18 outlet stores in 44 states of the United States, Washington, D.C., Canada, and Puerto Rico. The company was founded in 1956 and is headquartered in San Francisco, California..

Chart for Mosaic Company

Chart updates daily

Recent News: 03/05 Williams-Sonoma, Inc. to Present at Two Upcoming Conferences: Raymond James 31st Annual Institutional Investors Conference -and- Bank of America Merrill Lynch 2010 Consumer Conference Business Wire (Fri, Mar 5)
  02/23 Coverage initiated on Williams-Sonoma by Sterne Agee Briefing.com (Tue, Feb 23)
  01/26 Williams-Sonoma, Inc. Announces that Howard Lester, Chairman and CEO, Will Retire in May 2010 After Leading the Company for 31 Years Business Wire (Tue, Jan 26)

A full list of the news headlines for Williams Sonoma, Inc. 'WSM' can be found (here)

Our Analysis: The shares of Williams Sonoma, Inc. 'WSM' gapped higher on the open of trading Friday and finished the day by closing above a recently established upside resistance level. In the process they completed a "cup pattern" with a measured move to our stated price target of $27.53/share. This is a bullish trading signal. I see downside support on the shares of 'WSM' @ $23.23/share, and have set my stops accordingly at $22.81/share.


Stocks Looking Higher
CLF, DOV, AAPL, SGI, DTG, CSCO, ALXN, DTV, CECO, ROP, NNI, SXI, DIS, PKI, BA, CAG, ANF, DRQ, JWN, DIOD, ANSS, INFA, RBN, GE, AA, XOM, EBAY, NWSA, HD, PCX, CBS, VLO, M, TWX, AXP, MDVN, WFR, RSH, TGT, NG, KSS, INTU, UNP, VWR, RSG, DX, CB
Stocks Looking Lower
PALM, FTR, CTL, BWA

Yesterday's Edition of the Prime Stock Newsletter
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