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Hottest Deals of the Week

Sterling Weekly for November 21st, 2005

The overall market continued its advance last week with the S&P 500 setting a new 4 1/2 year high yesterday (the 21st). The market rally that began in mid to late October has been impressive and I think indicates a strong economy through the 1st half of 2006. Two weeks ago in the November 7th edition of the Sterling Weekly I wrote about the Amex Broker/Dealer Index 'XBD' setting a new yearly high. Since then, it has continued to do so on an almost daily basis. The significance of this index is that it is a very good forecaster of where the overall market will be six months out. Well, that would seam to indicate that the overall market will be very strong going into the summer of 2006. My review of the various other sector indices seams to confirm this. Last night six (6) other sector indices set new yearly highs with more poised to do the same. While I think the market is a little over extended and we might see a little weakness after Thanksgiving, I am expecting the overall market to continue to advance back towards its all time highs set in early 2000. Remember there was not a huge number of days that the Dow Jones Industrial Average spent over 11,000 and the majority of them were spent below 11,300; and while the all-time high on the Dow was over 11,700 that was a one day occurrence not a prolonged visit. (see the chart below) The Bottom Line: I think the Dow is within striking distance of some very nice levels where everyone will start to feel a lot better about things.


I thought I would like to take the opportunity this week to discuss the importance of economic news impacting individual stocks. Last week on Monday & Tuesday respectively I recommended shares of Costco 'COST' and Nordstrom 'JWN'; failing to pay attention to the fact that retail sales data was to be released Tuesday morning. Something I should have known since it was published in that weeks Sterling Weekly. Well, when the retail sales data was data was released and disappointed the market, both of those promising looking chart patterns promptly weakened and turned bearish. By the end of the day I had been stopped out of both positions. I'm not happy and it turned out to be an expensive lesson. I have learned my lesson, and do not plan on repeating that mistake again. A weak later, the charts of both those companies continue to look weak and probably will remain so until new sales data is released to change their outlook. The point of all of this is that it is definitely smart to pay attention to the upcoming news releases that will effect your trading and investments; probably even more so than past news releases.

Sterling Calendars for the Week of November 21st, 2005
Economic Calendar
Date Est. Time Release For

Briefing.com

Consensus Prior
11/21 10:00am Leading Indicators Oct. 0.8% 0.8% (0.7%)
11/22 2:00pm FOMC Minutes Nov. 01      
11/23 8:30am Initial Claims 11/19 310k 312k 303k
11/23 9:45am Mich. Sentiment Rev. Nov. 79.9 81.0 79.9
11/23 10:00am Help-Wanted Index Oct 40 39 39
11/23 10:30am Crude Inventories 11/18     (2,195k)

  Misc. Calendar
Date: Comments:
Nov. 22 Albertson's Reports earnings. Time n/a. Est. $0.27
Nov. 22 Deere & Co. 'DE' reports earnings. Time N/A. Est. $ 0.79
Nov. 23 Hormel Foods 'HRL' reports earnings before the open. Est. $ 0.57
  The full earnings calendar for this week can be found (here)

Prime Update:

Sterling Investment Services is an investment research and money management firm publishing the Prime Stock Newsletter. The Prime Stock Newsletter is a daily comprehensive newsletter that is useful for investors and traders alike. Whether you are looking for short term trading opportunities ranging from day trading to a couple of weeks or if you looking to acquire a long term portfolio at smart entry points. Subscriptions are $50/month. A Free 2 Week Trial is currently being offered.

Highlights from Recent editions of the Prime Stock Newsletter
Recommendation Date Entry Point Recent Close or Exit Price Profit* Note
Advanced Micro 'AMD' Nov. 7th $24.63 $27.04 Nov. 21st

2.13

Should continue to move higher.
Alcoa 'AA' Nov. 2 $24.30 $26.71 $2.41 Should still move higher.
Starbucks 'SBUX'

Nov. 1

28.30 $31.90 Nov. 21st $3.60 Should continue to move higher.
* The per share PROFIT is a theoretical calculation based upon the opening price the day the recommendation is published and the intra day high (or low for short sales) on the exit day. The exit day is determined based upon the application of our "Rules for Trading", the implementation of "stops" within our stated policy, and may not reflect the complete or full movement of the underlying recommendation.

Dow Jones Industrial Average (INDU)

Current Opinion: Closed @ 10,820.28 Last Signal: None. Current Expectations: I am expecting the Dow Jones Industrial Average to move higher and test 10,940.55 on a closing basis.

The S&P 500

Current Opinion: Closed @ 1,254.85 Last Signal: none Current Expectation: I am expecting the S&P 500 to move higher and test 1,312.54 on a closing basis.

The NASDAQ 100 (NDX)

Current Opinion: Closed @ 1,686.23 Last Signal: none Current Expectations: I am expecting the NDX to move higher and test 1,720.91

CBOE Ten Year Treasury Index (TNX)

Current Opinion: Closed @ 4.461% Last Signal: Called Lower after the close of trading on November 8th at 4.565% Current Expectations: This index should move lower and test then 4.419% on a closing basis. However this is probably a shorter term pullback before the index moves back higher. Longer term, the yield on the 10 year bond could move higher to the 4.851% range.

Disclaimer: The Sterling Investments series of newsletters is produced by Sterling Investment Services, Inc. All information used in the production has been obtained from sources believed to be reliable and accurate. Sterling Investment Services does not warrant or assume any liability for inaccuracy of the information used to produce our publications. To receive further information on these services please visit our web page at: www.sterlinginvestments.com If you would like to contact us our fax # is (404)-816-8830 Email address is: enelson@sterlinginvestments.com Sterling Investment Services may hold positions in the securities recommended or may be providing consulting services to the companies mentioned within this report.
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