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Sterling Investment Services has recently initiated research coverage on Sun River Energy, Inc. We feel that this company has excellent long term potential and is worth taking a serious look at. Additional information on Sun River Energy, Inc. (OTC BB: SNRV) can be found (here)


The August 17th edition of the Sterling Weekly is now available. A copy of which can be viewed (here). In this week's edition of the Sterling Weekly, we take a look at the talk of a second stimulus and what we should do. Please feel free to sign up to receive this edition of the Sterling Weekly when it is available.

We are currently offering free subscriptions to the Sterling Prime Stock Newsletter through September 1st, 2009. If you would like to take advantage of this offer, please click (here).

Our July 28th recommendation of Metavante Technologies 'MV' reached $32.26/share on August 6th for a gain of $4.24/share.

Our July 24th recommendation of Goodyear Tire 'GT' reached a high of $18.84/share on August 4th for a gain of $4.70/share.

Our August 3rd recommendation of Massey Energy 'MEE' @ $26.60/share surpassed our stated price target of $29.95/share on August 13th with an intra-day high of $30.56/share.

Our most recent Performance Report on the recommendations contained within the Sterling Prime Stock Newsletter can be found (here.) 16 or our last 20 recommendations were profitable. This is a 80% success rate with an average profit per trade of $0.82/share. Additionally archived copies of our Performance Reports are available (here.)

 

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PRIME STOCK NEWSLETTER FOR July 23rd, 2009

(If you do not see today's edition, please hit the refresh button)

Position Statement: In our Prime Recommendation Letter we attempt to identify the recommendation with the highest probability of moving higher.  We recommend that stop orders be placed at the time of purchase,  and once the position has moved profitable we recommend a stop be placed a minimum of $0.375 above the purchase price and moved higher as the position moves higher.

Today's Comments: No Comments Today.


Sterling Calendars for July 23rd, 2009
Date Est. Time Release

For

Consensus Prior
07/23 8:30am Initial Claims 07/18   522K
07/23 10:00am Existing Home Sales Jun 4.8M 4.77M
07/24 9:55am Michigan Sentiment Jul 64.6 64.6
  Misc. Calendar
Date: Comments:
07/23 3M Company 'MMM' announces earnings Time N/A. Est $0.94
07/23 AT&T 'T' announces earnings before the open. Est. $0.51
07/23 CIT Group 'CIT' announces earnings before the open. Est. ($0.41)
07/23 Ford Motor 'F' announces earnings before the open. Est. ($0.56)
07/23 McDonalds 'MCD' announces earnings before the open. Est. $0.96
07/23 Microsoft 'MSFT' announces earnings after the close. Est. $0.36
07/24 Black & Decker 'BDK' announces earnings. Time N/A. Est. $0.37
  The full earnings calendar for this week can be found (here)

Recommendation: BUY

Ross Stores, Inc. 'ROST'

Company: Ross Stores, Inc. Symbol: 'ROST' Closing Price: $43.91

Web: www.rossstores.com

YH: $44.70 YL: $21.70 EPS: $2.45 P/E: 18

Shares Outstanding: 127 Million

Forecasted EPS:.$2.87 Market Cap.: $5.6 Billion
Dividend: $0.44 Yield: 1.00% Aver. Daily Trading Volume: 2.8 Million Shares  
Price Targets:  $44.53, and then $60.52 Downside Stop:  $40.91/share
Options Rec.: August 45 Calls @ $1.20/contract Options Symbol: REQ HI

Additional information on Ross Stores, Inc. 'ROST' can be found (here)

Company Description: Ross Stores, Inc., together with its subsidiaries, operates two chains of off-price retail apparel and home accessories stores in the United States. Its stores offer branded and designer apparel, footwear, and home fashions for the entire family, as well as gift items, linens, and other home-related merchandise. The company’s merchandise offerings also comprise product categories, such as small furniture and furniture accents, educational toys and games, luggage, gourmet food and cookware, watches, sporting goods, and fine jewelry. As of January 31, 2009, it operated 956 stores, including 904 Ross stores and 52 dd’s DISCOUNTS stores. The company was founded in 1957 and is headquartered in Pleasanton, California.Chart for Mosaic Company

Chart updates daily

Recent News:

07/13 Ross Stores, Inc. (ROST): Zacks Rank Buy Zacks.com (Mon, Jul 13)

  07/09 Discount Stores Thrive in Sign of the Times at CNBC (Thu, Jul 9)
  07/09 Same Store Sales - Best and Worst at CNBC (Thu, Jul 9)
A full list of the news headlines for Ross Stores, Inc. 'ROST' can be found (here)

Our Analysis: The shares of Ross Stores, Inc. 'ROST' set a new all-time closing high yesterday on relatively high trading volume. The shares of 'ROST' recently completed a pair of "cup patterns" with measured moves to our stated price targets. I see downside support on the shares of 'ROST' @ $41.31/share, and have set our stops accordingly at $40.91/share.


Stocks Looking Higher

BBBY, ROST, MU, WLK, LZ, ARUN, AN, SLAB, AAP. CY, INTC, PFE, YHOO, STX, QCOM, DOW, MRVL, JCI, FLEX


Stocks Looking Lower

AMD, EBAY, STJ, KO, GENZ, ABT, ATI


Yesterday's Edition of the Prime Stock Newsletter
The Sterling Investment series of newsletters is produced by Sterling Investment Services, Inc.  If you would like to receive a chart on any index or stock mentioned in this report please contact us at the below mentioned numbers.  We also offer custom research reports on any stock investment that you may desire information on.  To receive further information on these services please visit our web page at:  www.sterlinginvestments.com   If you would like to contact us our # is 800-275-6901,  fax # (404)-816-8830  Email address is: enelson@sterlinginvestments.com  Sterling Investment Services may hold positions in the securities recommended or may be providing consulting services to the companies mentioned within this report.
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