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PRIME STOCK NEWSLETTER FOR January 4th, 2011

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Position Statement: In our Prime Recommendation Letter we attempt to identify the recommendation with the highest probability of moving higher.  We recommend that stop orders be placed at the time of purchase,  and once the position has moved profitable we recommend a stop be placed a minimum of $0.375 above the purchase price and moved higher as the position moves higher.

Today's Comments: The overall market finished 2010 mixed with the S&P 500 and NASDAQ finishing slightly lower while the Dow Jones Industrial Average finished the day slightly higher. The various market indices I track were mixed. There was strength in the Gold/Silver, Oil Services, Insurance, Commodities, Telecom, Banking, Broker/Dealer, Oil & Gas, Pharmaceuticals, Natural Gas, Cyclicals, Utiltities, Chemicals, and Consumer indices. There was weakness in the High Tech, Biotech, Retailers, Airlines, Healthcare, and Transports.


Sterling Calendars for the Week of December January 3rd, 2011
Economic Calendar

Date

Est. Time Release

For

Consensus Prior
01/03 10:00am Construction Spending Nov. 0.2% 0.7%
01/03 10:00am ISM Index Dec.

57.3

56.6
01/04 10:00am Facotry Orders Nov. (0.4%) (0.9%)
01/04 2:00pm FOMC Minutes      
01/04 3:00pm Auto Sales Jan. 3.7M 3.8M
01/04 3:00pm Truck Sales Jan. 5.3M 5.5M
01/05 7:00am MBA Mortgage Purchase Index 12/31 N/A (18.6%)
01/05 7:30am Challenger Job Cuts Dec. N/A (3.3%)
01/05 8:15am ADP Employment Change Dec. 100K 93K
01/05 10:00am ISM Services Dec. 55.7 55.0
01/05 10:30am Crude Inventories 01/01 N/A (1.26M)
01/06 8:30am Initial Claims 01/01 405K 388K
01/06 8:30am Continuing Claims 12/25 4,070K 4,128K
01/07 8:30am Nonfarm Payrolls Dec. 132K 39K
01/07 8:30am Nonfarm Private Payrolls Dec. 142K 50K
01/07 8:30am Unemployment Rate Dec. 9.8% 9.8%
01/07 8:30am Average Workweek Dec. 34.3 34.3
01/07 3:00pm Consumer Credit Nov. ($2.5B) $3.4B
  Misc. Calendar
Date: Comments:
01/05 Family Dollar 'FDO' releases earnings before the open. Est. $0.61
01/06

Monsanto 'MON' announces earnings before the open. Est. $0.02

01/06 Constellation Brands 'STZ' announces earnings before the open. Est. $0.62
01/06 Global Payment 'GPN' announces earnings after the close. Est. $0.67
01/06 Netspend 'NTSP' announces earnings after the close. Est. $0.09
01/06 Immucor 'BLUD' announces earnings after the close. Est. $0.27
01/07 KB Home 'KBH' announces earnings after the close. Est. ($0.17)
  The full earnings calendar for this week can be found (here)

Recommendation: Buy

'

Company: iShares Silver ETF. Symbol: 'SLV'

Closing Price: $29.53

Web:

YH: $30.00 YL: $14.37 EPS: N/A P/E: N/A

Shares Outstanding: N/A

Forecasted EPS: N/A Market Cap.: $9.3 Billion
Dividend: N/A Yield: N/A Aver. Daily Trading Volume: 29 Million  
Price Targets:  $31.32 Downside Stop:  $29.09
Options Rec.: Jan 30 Call @ $0.99 Options Symbol: SLV A 30
Options Premium Sales Strategy
Options Rec. Jan 30 Call @ $0.99 Options Symbol: SLV A 30
Break Even: $28.54 Profit Potential: $1.46 Est. Return: 5.1% Annualized Ret. (est): 60%

Additional information on iShares Silver ETF 'SLV' can be found (here)

Company Description: Rare Element Resources Ltd. engages in the acquisition, exploration, and development of mineral properties primarily in Canada and the United States. The company primarily focuses on gold and rare-earth-elements. It holds a 100% interest in the Bear Lodge property located in northeast Wyoming. The company was incorporated in 1999 and is based in Vancouver, Canada..

Chart for Mosaic Company>

Chart updates daily

Recent News:  
   
   

A full list of the news headlines for iShares Silver ETF 'SLV' can be found (here)

Our Analysis: The shares of


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Yesterday's Edition of the Prime Stock Newsletter
The Sterling Investment series of newsletters is produced by Sterling Investment Services, Inc.  If you would like to receive a chart on any index or stock mentioned in this report please contact us at the below mentioned numbers.  We also offer custom research reports on any stock investment that you may desire information on.  To receive further information on these services please visit our web page at:  www.sterlinginvestments.com   If you would like to contact us our # is 800-275-6901,  fax # (404)-816-8830  Email address is: enelson@sterlinginvestments.com  Sterling Investment Services may hold positions in the securities recommended or may be providing consulting services to the companies mentioned within this report.
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