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PRIME STOCK NEWSLETTER FOR November 2nd, 2010

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Position Statement: In our Prime Recommendation Letter we attempt to identify the recommendation with the highest probability of moving higher.  We recommend that stop orders be placed at the time of purchase,  and once the position has moved profitable we recommend a stop be placed a minimum of $0.375 above the purchase price and moved higher as the position moves higher.

Today's Comments: The major market indices finished Monday mixed with the Dow Jones Industrial Average and S&P 500 finishing the day slightly higher while the NASDAQ finished the day slightly lower. The majority of the sector indices I track moved lower on the day. The weakest sectors were the Banking, Utilities, Airlines, Broker/Dealer, Networking, Biotech, Disk Drive Manufacturers, Semiconductors, High Tech, Retailers, Chemicals, Pharmaceuticals, Consumer, Cyclicals, Transports, and Telecom indices. There was strength in the Oil Services, Commodities, Natural Gas, Computers, Oil & Gas , Insurance, Gold/Silver, and Healthcare Providers.



Recommendation: Buy

Coca-Cola Co. 'KO'

Company: Coca-Cola Co. Symbol: 'KO'

Closing Price: $61.71

Web: www.cocacola.com

YH: $63.33 YL: $49.47 EPS: $3.25 P/E: 19

Shares Outstanding: 2.32 Billion

Forecasted EPS: $3.84 Market Cap.: $146 Billion
Dividend: $1.76 Yield: 2.80% Aver. Daily Trading Volume: 8.7 Million Shares  
Price Targets:  $65.56 Downside Stop:  $61.21
Options Rec.: November 60 Calls @ $2.16/contract Options Symbol: KO K 60

Additional information on Coca-Cola Co. 'KO' can be found (here)

Company Description: The Coca-Cola Company manufactures, distributes, and markets nonalcoholic beverage concentrates and syrups worldwide. It principally offers sparkling and still beverages. The company’s sparkling beverages include nonalcoholic ready-to-drink beverages with carbonation, such as energy drinks, and carbonated waters and flavored waters. Its still beverages consist of nonalcoholic beverages without carbonation, including noncarbonated waters, flavored waters and enhanced waters, noncarbonated energy drinks, juices and juice drinks, ready-to-drink teas and coffees, and sports drinks. The Coca-Cola Company also offers fountain syrups, syrups, and concentrates, such as flavoring ingredients and sweeteners. It markets its nonalcoholic beverages primarily under the Coca-Cola, Diet Coke, Fanta, and Sprite names. The company sells its finished beverage products primarily to distributors, and beverage concentrates and syrups to bottling and canning operators, distributors, fountain wholesalers, and fountain retailers. The Coca-Cola Company was founded in 1886 and is headquartered in Atlanta, Georgia.

Chart for Mosaic Company

Chart updates daily

Recent News: 10/29 Coca-Cola Co. announces 3 new plants in China AP (Fri, Oct 29)
  10/28 CCE 3Q Beats Expectations on Stronger European Sales at Fox Business (Thu, Oct 28)
  10/27 Dr. Pepper Snapple 3Q earnings down on expenses AP (Wed, Oct 27)

A full list of the news headlines for Coca-Cola Co. 'KO' can be found (here)

Our Analysis: The shares of Coca-Cola Co. 'KO' set a new yearly closing high yesterday. The shares of 'KO' should continue to move higher and test $65.56/share, a point of upside resistance established on January 10th, 2008. I see downside support on the shares of 'KO' @ $61.61/share, and have set my stops accordingly @ $61.21/share.


Stocks Looking Higher

WYNN, BEXP, CAVM, FDO, CTRP, KO, DFS, AGN, TRV, DVA, PETD, GEO, JKS, CCL, DTV, HUM

Stocks Looking Lower
GE, PWER, CVS, ABT, TSL, KMB, RSG, ACOR, WM, JNY, JOE, SLXP

Yesterday's Edition of the Prime Stock Newsletter
The Sterling Investment series of newsletters is produced by Sterling Investment Services, Inc.  If you would like to receive a chart on any index or stock mentioned in this report please contact us at the below mentioned numbers.  We also offer custom research reports on any stock investment that you may desire information on.  To receive further information on these services please visit our web page at:  www.sterlinginvestments.com   If you would like to contact us our # is 800-275-6901,  fax # (404)-816-8830  Email address is: enelson@sterlinginvestments.com  Sterling Investment Services may hold positions in the securities recommended or may be providing consulting services to the companies mentioned within this report.
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