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PRIME STOCK NEWSLETTER FOR MAY 12th, 2010

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Position Statement: In our Prime Recommendation Letter we attempt to identify the recommendation with the highest probability of moving higher.  We recommend that stop orders be placed at the time of purchase,  and once the position has moved profitable we recommend a stop be placed a minimum of $0.375 above the purchase price and moved higher as the position moves higher.

Today's Comments: The overall market finished Tuesday mixed with Dow Jones Industrial Average and the S&P 500 finishing to moderately lower while the NASDAQ finished slightly higher. There was strength in the Gold/Silver, Transports, Banking, Biotech, Oil Services, Networking, and Utilities. There was weakness in the Oil & Gas, Broker/Dealer, Chemicals, Insurance, Natural Gas, Commodities, Phramaceuticals, Healthcare Providers, Cyclicals, and Airlines. The High Tech indices were mixed.

In looking at the charts of the trading activity going back to last Thursday's wild ride, what I noticed was that all that crazy movement had the effect of widening the support levels; effectively pushing the support points lower. What that means for us technical traders is that it effectively widened the sideways channels. In my opinion it is somewhat like being a traffic cop looking for people weaving and having the lanes effectively widened. It become a lot harder to write someone a ticket, or in this case find a stock breaking out or down.



Recommendation: Buy

Dr. Pepper Snapple Group, Inc. 'DPS'

Company: Dr. Pepper/Snapple Symbol: 'DPS'

Closing Price: $36.78

Web: www.drpeppersnapple.com

YH: $37.45 YL: $19.81 EPS: $2.01 P/E: 18.34

Shares Outstanding: 246 Million

Forecasted EPS: $2.39 Market Cap.: $9 Billion
Dividend: $0.60 Yield: 1.60% Aver. Daily Trading Volume: 2.8 Million Shares  
Price Targets:  $40.87 Downside Stop:  $36.37/share
Options Rec.: May 35 Calls @ $2.10/contract Options Symbol: DPS D 35

Additional information on Dr. Pepper Snapple Group, Inc. 'DPS' can be found (here)

Company Description: Dr Pepper Snapple Group, Inc. operates as a brand owner, manufacturer, and distributor of non-alcoholic beverages in the United States, Canada, Mexico, and the Caribbean. It offers flavored carbonated soft drinks (CSDs) and non-carbonated beverages (NCBs), including ready-to-drink teas, juices, juice drinks, and mixers. The company offers its CSD products primarily under the Dr Pepper, Sunkist soda, 7UP, A&W, Canada Dry, Crush, Schweppes, Squirt, RC Cola, Diet Rite, Sundrop, Welch’s, Vernors, Country Time, IBC, Mistic, and Venom Energy brand names; and NCB products principally under the Snapple, Mott’s, Hawaiian Punch, Clamato, Yoo-Hoo, Country Time, Nantucket Nectars, ReaLemon, Mr and Mrs T, Rose’s, and Margaritaville brand names. Dr Pepper Snapple Group sells its products to bottlers and distributors, retailers, and foodservice and convenience store customers. The company was incorporated in 2007 and is based in Plano, Texas. Dr Pepper Snapple Group, Inc. operates independently of Cadbury plc as of May 7, 2008.

Chart for Mosaic Company

Chart updates daily

Recent News: 05/09 Dr Pepper: Continued Effective Management at Seeking Alpha (Sun, May 9)
 

05/06 Dr Pepper Snapple Group Reports First Quarter 2010 Results PR Newswire (Thu, May 6)

  05/03 Dr Pepper Snapple upgraded by Stifel Nicolaus Briefing.com (Mon, May 3)

A full list of the news headlines for Dr. Pepper Snapple Group, Inc. 'DPS' can be found (here)

Our Analysis: The shares of Dr. Pepper Snapple Group, Inc. 'DPS' have been moving higher on heavy trading volume since the start of May. Yesterday they set a new yearly closing high on heavier than normal trading volume. In the process they effectively completed a cup pattern with a measured move to our stated price target of $40.87/share. I see support/resistance at 36.80/share, and have set my stops accordingly @ $36.37/share.


Stocks Looking Higher

HMSY, NEM, ERIE, DPS, SLE, VVUS, ARM, HAS

Stocks Looking Lower

EVERYTHING ELSE.


Yesterday's Edition of the Prime Stock Newsletter
The Sterling Investment series of newsletters is produced by Sterling Investment Services, Inc.  If you would like to receive a chart on any index or stock mentioned in this report please contact us at the below mentioned numbers.  We also offer custom research reports on any stock investment that you may desire information on.  To receive further information on these services please visit our web page at:  www.sterlinginvestments.com   If you would like to contact us our # is 800-275-6901,  fax # (404)-816-8830  Email address is: enelson@sterlinginvestments.com  Sterling Investment Services may hold positions in the securities recommended or may be providing consulting services to the companies mentioned within this report.
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