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PRIME STOCK NEWSLETTER FOR February 24th, 2010

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Position Statement: In our Prime Recommendation Letter we attempt to identify the recommendation with the highest probability of moving higher.  We recommend that stop orders be placed at the time of purchase,  and once the position has moved profitable we recommend a stop be placed a minimum of $0.375 above the purchase price and moved higher as the position moves higher.

Today's Comments: The overall market moved moderately lower on Wednesday on a day that saw the majority of the sector indices I track move lower on the day. The weakest sectors were the Gold/Silver, Semiconductors, Banking, Commodities, Natural Gas, OIl & Gas, Broker/Dealer, Cyclicals, Biotech, High Tech, Telecom, Insurance, Chemicals, Consumer, Airlines, and Pharmaceuticals. The Transports were mixed. Bonds saw strength as interest rates moved lower. Oil was lower by $1.45 to $78.86 per barrel, and Gold was lower by $9.90 to $1,103.20 per ounce.


Sterling Calendars for February 24th, 2010.

Date

Est. Time Release

For

Consensus Prior
02/24 10:00am New Home Sales Jan. 355K 342K
02/24 10:30am Crude Inventories 02/19 N/A 3.08M
02/25 8:30am Initial Claims 02/20 460K 473K
02/25 8:30am Continuing Claims 02/13 4,570K 4,563K
02/25 8:30am Durable Orders Jan. 1.5% 0.3%
02/25 10:00am FHFA Housing Price Index Dec. N/A. 0.7%
02/26 8:30am GDP-Second Estimate Q4 5.7% 5.7%
02/26 8:30am GDP Deflator - Second Estimate Q4 0.6% 0.6%
02/26 9:45am Chicago - PMI Feb. 59.0 61.5
02/26 9:55am U-Michigan Consumer Sentiment Feb. 74.0 73.7
02/26 10:00am Existing Home Sales Jan. 5.50M 5.45M
  Misc. Calendar
Date: Comments:
02/23 DreamWorks Animation 'DWA' announces earnings after the close. Est. $0.37
02/23 Macy's 'M' announces earnings. Time N/A. Est. $1.32
02/24 American Tower 'AMT' announces earnings at 7:00am ET. Est $0.18
02/24 Dollar Tree Stores 'DLTR' announces earnings. Time N/A. Est. $1.43
02/24 Limited Brands 'LTD' announces earnings after the close. Est. $0.98
02/24 Transocean 'RIG' announces earnings before the open. Est. $2.56
02/25 Flour Corp. 'FLR' announces earnings after the close. Est. $0.88
02/25 Southwestern Energy 'SWN' announces earnings after the close. Est. $0.44
02/26 Fibria Celulose SA 'FIBR' announces earnings at 8:00am ET. Est. $0.28
  The full earnings calendar for this week can be found (here)

Recommendation: Buy

Whole Foods Market, Inc. 'WFMI'

Company: Whole Foods Market, Inc. Symbol: 'WFMI' Closing Price: $34.87

Web: www.wholefoodsmarket.com

YH: $34.72 YL: $11.33 EPS: $0.85 P/E: 41

Shares Outstanding: 141 Million

Forecasted EPS: $1.24 Market Cap.: $4.9 Billion
Dividend: N/A Yield: N/A Aver. Daily Trading Volume: 2.8 Million Shares  
Price Targets:  $43.08 Downside Stop:  $33.73/share
Options Rec.: March 35 Calls @ $1.02/contract Options Symbol: WMFI C 35

Additional information on Whole Foods Market, Inc. 'WFMI' can be found (here)

Company Description: Whole Foods Market, Inc. engages in the ownership and operation of natural and organic food supermarkets. The company offers seafood, grocery, meat and poultry, bakery, prepared foods and catering, coffee and tea, nutritional supplements, and vitamins. It also offers specialty products, such as beer, wine, and cheese; and body care and educational products, such as books, as well as floral, pet, and household products. As of September 27, 2009, the company operated 284 stores comprising 273 stores in 38 U.S. states and the District of Columbia; 6 stores in Canada; and 5 stores in the United Kingdom. Whole Foods Market, Inc. was founded in 1978 and is headquartered in Austin, Texas.

Chart for Mosaic Company

Chart updates daily

Recent News: Too Much Noise Here Today.
   
   

A full list of the news headlines for Whole Foods Market, Inc. 'WFMI' can be found (here)

Our Analysis: The shares of Whole Foods Markets, Inc. 'WFMI' set a new yearly closing high yesterday on significantly heavier than normal trading volume. In the process they completed a "cup pattern" with a measured move to our stated price target of $43.08/share. I see downside support on the shares of 'WFMI' @ $34.19/share, and have set my stops accordingly at $33.73/share.


Stocks Looking Higher
THS, MAA, WSH, WFMI, SXI, FL, HD, ACAT, HVT, COO, CEC, BGH, KFT, CEPH, ROVI
Stocks Looking Lower
INTC, SLB, AA, AMAT, T, GLW, DELL, MGM, SYMC, HAL, DNR, VLO, LEN, NTAP, CTV, FSLR, SD, WDC, MAS, TM, AU, NFX, PDE

Yesterday's Edition of the Prime Stock Newsletter
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