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PRIME STOCK NEWSLETTER FOR December 27th, 2010

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Position Statement: In our Prime Recommendation Letter we attempt to identify the recommendation with the highest probability of moving higher.  We recommend that stop orders be placed at the time of purchase,  and once the position has moved profitable we recommend a stop be placed a minimum of $0.375 above the purchase price and moved higher as the position moves higher.

Today's Comments: Trading last week was rather lackluster and light prior to the Christmas holiday. Oil finished the week up $1.03 to $91.51 per barrel, and Gold was lower by $6.90 to $1,380.50 per ounce.



Recommendation: Sell/Short

O'Reilly Automotive, Inc. 'ORLY'

Company: O'Reilly Automotive, Inc. Symbol: 'ORLY'

Closing Price: $60.24

Web: www.oreillyauto.com

YH: $63.05 YL: $37.47 EPS: $2.75 P/E: 22

Shares Outstanding: 140 Million

Forecasted EPS: $3.45 Market Cap.: $8 Billion
Dividend: N/A Yield: N/A Aver. Daily Trading Volume: 1.1 Million  
Price Targets:  $58.38 and then $54.40 Upside Stop:  $60.91
Options Rec.: January 60 Puts Options Symbol: ORLY M 60
Options Premium Sales Strategy
Options Rec. No Suitable Options Recommendation Options Symbol: N/A
Break Even: N/A Profit Potential: N/A Est. Return: N/A Annualized Ret. (est): N/A

Additional information on O'Reilly Automotive, Inc. 'ORLY' can be found (here)

Company Description: O’Reilly Automotive, Inc. operates as a specialty retailer of automotive aftermarket parts, tools, supplies, equipment, and accessories in the United States. Its stores offer new and remanufactured automotive hard parts, including alternators, starters, fuel pumps, water pumps, brake system components, batteries, belts, hoses, chassis parts, and engine parts; maintenance items comprising oil, antifreeze, fluids, filters, wiper blades, lighting, engine additives, and appearance products; accessories consisting of floor mats, seat covers, and truck accessories; and a line of auto body paint and related materials, automotive tools, and professional service equipment. The company’s stores sell a selection of brand name and private label products for domestic and imported automobiles, vans, and trucks to do-it-yourself customers and professional installers. As of December 31, 2009, it operated 3,421 stores. The company was founded in 1957 and is headquartered in Springfield, Missouri.

Chart for Mosaic Company>

Chart updates daily

Recent News: 12/22 Research on O'Reilly Automotive Inc. and Advance Auto Parts Inc. -- Auto Parts Stores Continue to Post Profits Marketwire (Wed, Dec 22)
  12/17 Will Auto Parts Dominate Again in 2011? at Motley Fool (Fri, Dec 17)
  12/13 Firm Aided By Repairs Trend, Dealer Closings at Investor's Business Daily

A full list of the news headlines for O'Reilly Automotive, Inc. 'ORLY' can be found (here)

Our Analysis: The shares of O'Reilly Automotive, Inc. 'ORLY' moved sharply lower yesterday on heavy trading volume particularly when considering it was the last trading day before Christmas. They finished the day by closing below a recently established support level. This is a bearish trading signal. The shares of 'ORLY' should continue to move lower and test $58.38/share, a point of support established on November 16th of this year. If the shares of 'ORLY' close below that level, then they should continue to move lower and test $54.40/share, the point from which they gapped higher on the open of trading on October 28th of this year. I see upside resistance on the shares of 'ORLY' @ $60.54/share, and have set my stops accordingly @ $60.91/share.


Stocks Looking Higher

WRLD, WTR, BBBY, RCII, CVX, WTS, ADVS, COT, ODP, XOM, XLNX, USO, ANW, BA, CNX, AGU, GD, MEE

Stocks Looking Lower
INTC, EBAY, HK, UAL, LCC, AKAM, CVC, TIBX, SYY, COH, JCP, ORLY, WNC, RL

Yesterday's Edition of the Prime Stock Newsletter
The Sterling Investment series of newsletters is produced by Sterling Investment Services, Inc.  If you would like to receive a chart on any index or stock mentioned in this report please contact us at the below mentioned numbers.  We also offer custom research reports on any stock investment that you may desire information on.  To receive further information on these services please visit our web page at:  www.sterlinginvestments.com   If you would like to contact us our # is 800-275-6901,  fax # (404)-816-8830  Email address is: enelson@sterlinginvestments.com  Sterling Investment Services may hold positions in the securities recommended or may be providing consulting services to the companies mentioned within this report.
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