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PRIME STOCK NEWSLETTER FOR APRIL 16th, 2010

(If you do not see today's edition, please hit the refresh button)

Position Statement: In our Prime Recommendation Letter we attempt to identify the recommendation with the highest probability of moving higher.  We recommend that stop orders be placed at the time of purchase,  and once the position has moved profitable we recommend a stop be placed a minimum of $0.375 above the purchase price and moved higher as the position moves higher.

Today's Comments: The overall market finished Thursday slightly higher on a day that saw a majority of the sector indices I track move higher on the day. There was strength in the High Tech, Transports, Airlines, Chemicals, Retailers, Telecom, Consumer, and Broker/Dealers. There was weakness in the Gold/Silver, Commodities, Insurance, Biotech, Healthcare Providers, and Natural Gas indices. Oil was lower by $0.37 to $85.47 per barrel, and Gold was higher by $0.90 to $1,160.50 per ounce.


Sterling Calendars for the Week of April 16th, 2010.

Date

Est. Time Release

For

Consensus Prior
04/16 8:30am Building Permits Mar. 626K 637K
04/16 8:30am Housing Starts Mar. 610K 575K
04/16 9:55am Michigan Sentiment APr. 75.0 73.6
  Misc. Calendar
Date: Comments:
04/15 Advanced Micro 'AMD' announces earnings after the close. Est. ($0.10)
04/15 Amlin Pharm. 'AMLN' announces earnings after the close. Est. ($0.29)
04/15 Google 'GOOG' announces earnings after the close. Est. $6.57
04/16 Bank of America 'BAC' announces earnings before the open. Est $0.09
04/16 General Electric 'GE' announces earnings before the open. Est. $0.16
04/16 Genuine Parts 'GPC' announces earnings before the open. Est. $0.61
04/16 Mattel 'MAT' announces earnings before the open. Est. ($0.03)
  The full earnings calendar for this week can be found (here)

Recommendation: Sell/Short

Merck & Co. 'MRK'

Company: Merck & Co. Symbol: 'MRK'

Closing Price: $36.04

Web: www.merck.com

YH: $41.56 YL: $22.33 EPS: $5.65 P/E: 6.3

Shares Outstanding: 3.12 Billion

Forecasted EPS: $3.41 Market Cap.: $111 Billion
Dividend: $1.52 Yield: 4.30% Aver. Daily Trading Volume: 15 Million Shares  
Price Targets:  $33.73 and then $30.67 Upside Stop:  $36.63/share
Options Rec.: Options Data Unavailable at Time of Publication Options Symbol: N/A

Additional information on Merck & Co. 'MRK' can be found (here)

Company Description: Merck & Co., Inc., a global health care company, discovers, develops, manufactures, and markets medicines, vaccines, biologic therapies, and consumer and animal products. The company’s Pharmaceutical segment provides human health pharmaceutical products, such as therapeutic and preventive agents for the treatment of human disorders in the areas of bone, respiratory, immunology, dermatology, cardiovascular diseases, diabetes and obesity, infectious diseases, hypertension and/or heart failure, urology, bronchospasm, neurosciences and ophthalmology, oncology, and women’s health; and human health vaccines, including preventative pediatric, adolescent, and adult vaccines against measles, mumps, rubella, and varicella. Merck & Co.’s Animal Health segment offers antibiotics, anti-inflammatory products, vaccines, products for the treatment of fertility disorders, and parasiticides for cattle, swine, horses, poultry, dogs, cats, salmons, and fishes. The company’s Consumer Health Care segment provides over-the-counter products, including antihistamines, products for constipation, cold/flu medicines, nasal decongestant sprays, and laxative tablets; foot care products, which comprise topical antifungal products, and foot and sneaker odor/wetness products; and sun care products, such as sun care lotions, sprays, dry oils, and lip-protection products, as well as sunless tanning and sunburn relief products. It sells consumer health care products through wholesale and retail drug, food chain, and mass merchandiser outlets in the United States and Canada. The company serves drug wholesalers and retailers, hospitals, government agencies, physicians, physician distributors, veterinarians, and animal producers, as well as managed health care providers, such as health maintenance organizations, pharmacy benefit managers, and other institutions. Merck & Co., Inc. was founded in 1891 and is headquartered in Whitehouse Station, New Jersey.

Chart for Mosaic Company

Chart updates daily

Recent News: 04/15 Santarus Down on Court Ruling Zacks.com (Thu, Apr 15)
  04/15 Moody's says big pharma credit ratings are at risk AP (Thu, Apr 15)
  04/12 FDA approves Mylan's drug applications at bizjournals.com (Mon, Apr 12)

A full list of the news headlines for Merck & Co. 'MRK' can be found (here)

Our Analysis: The shares of Merck & Co. 'MRK' closed below several support levels yesterday on heavier than normal trading volume. This is a bearish trading signal. The shares of 'MRK' should continue to move lower and test our lower price target of $33.73/share, a former point of upside resistance that was established on October 19th of last year and has now become downside support. If the shares of 'MRK' close below that level, then they should continue to move lower and test $30.67/share, the point from which they gapped higher on the open of trading on November 4th of last year. I see upside resistance on the shares of 'MRK' @ $36.20/share, and have set my stops accordingly @ $36.63/share.


Stocks Looking Higher

DRL, CSCO, AMZN, CRR, WSO, PRGO, AAPL, VSH, SAPE, FDX, DD, IR, TXN, AFG, AXE, PAL, CAL, CPB, PCX, RSG, BBY, CCL, AXL, CVXM, KNX, MMC, INTC, GE, AMD, DELL, KFT, ACI, JCI, BAX, RAX, MMM, KSS, TSL, FBR, CSC

Stocks Looking Lower
VZ, UNH, MRK, BMY, WMT, X, ADBE, MEE, AKS, AET, COST, EEP, MHS, NIHD, ESRX, DPS, AMLN, IPI, GWW

Yesterday's Edition of the Prime Stock Newsletter
The Sterling Investment series of newsletters is produced by Sterling Investment Services, Inc.  If you would like to receive a chart on any index or stock mentioned in this report please contact us at the below mentioned numbers.  We also offer custom research reports on any stock investment that you may desire information on.  To receive further information on these services please visit our web page at:  www.sterlinginvestments.com   If you would like to contact us our # is 800-275-6901,  fax # (404)-816-8830  Email address is: enelson@sterlinginvestments.com  Sterling Investment Services may hold positions in the securities recommended or may be providing consulting services to the companies mentioned within this report.
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