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PRIME STOCK NEWSLETTER FOR MARCH 24th, 2005
Position Statement: In our Prime Recommendation Letter we attempt to identify the recommendation with the highest probability of moving higher.  We recommend that stop orders be placed at the time of purchase,  and once the position has moved profitable we recommend a stop be placed a minimum of $0.25 above the purchase price and moved higher as the position moves higher.

Today’s Comments: The overall market finished Wednesday mixed with the Dow Jones Industrial Average finishing slightly lower, while the S&P 500 and the NASDAQ finished the day slightly higher. While it appears the Dow Jones Industrial Average is entering an area of support; I still have concerns that the current downward trend of the market may not be over just yet as the vast majority of the heavy volume stocks I looked at still appear to be moving lower. While a reversal could come at any time, I am not convinced it will be today.The Bottom Line: The overall market should move lower


Sterling Calendar for March 24th, 2005
Date Est. Time Release For

Briefing.com

Consensus Prior
3/24 8:30am Durable Orders Feb 2.0% 0.8% (1.3%)
3/24 8:30am Initial Claims 3/19 310K 315K 318K
3/24 10:00am New Home Sales Feb 1,185K 1,150K 1,106K
Date: Comments:
3/24 Conagra (CAG) Announces Earnings at 8:30am
3/24 TIBCO Software (TIBX) Announces Earnings After the Close

Recommendation: SELL/SHORT

Amazon.Com, Inc. 'AMZN'

Company: Amazon.Com, Inc.

Symbol: 'AMZN'

Closing Price: $33.18

YH: $54.70 YL: $32.53

EPS: $1.39 P/E: 24 Forecasted EPS: $1.05
Shares Outstanding: 410 Million Float: 300 Million Market Cap.: $14 Billion
Dividend: None Yield: N/A Average Daily Trading Volume: 8.8 Million Shares
Price Targets:  $31.56, $27.76 and then $25.12 Upside Stop:  $34.43share
Options Recommendation: April $30 Puts @ $0.30/contract Options Symbol: ZQNPF

Company Description: Amazon.com, Inc. is a customer-centric company that sells a range of products that it purchases from manufacturers and distributors through its six global Websites: www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.fr, www.amazon.co.jp and www.amazon.ca. The Company offers new, used, refurbished and collectible items, in categories such as apparel, shoes and accessories, home, garden and outdoor living products, baby care products, jewelry and watches, books, kitchenware and housewares, camera and photography, magazine subscriptions, cellular telephones and service, music, computers and computer add-ons, office products, consumer electronics, software, DVDs (Digital Video Discs) and videos, sports and outdoors, gourmet food, tools and hardware, health and personal care and toys. Through its Syndicated Stores program, Amazon utilizes its e-commerce services, features and technologies to sell its products through other businesses' Websites.

Recent News: 3/11 Amazon.com Settles Securities Lawsuit Associated Press
  3/11 Amazon Sees Taxes Hitting 2005 Profit at TheStreet.com
3/9 Death of the New Economy Teaches Lessons Associated Press

Our Analysis: The shares of Amazon.Com, Inc. 'AMZN' set a new multi-year low yesterday. This is a bearish trading signal. I am expecting the shares of 'AMZN' to continue to move lower and test $31.56/share, a point of support that was established in mid May of 2003. If the shares of 'AMZN' close below $31.56/share, then I am expecting them to continue to move lower and test $27.76/share, a former point of upside resistance established in late March of 2003 that has now become downside support. Our lower price target of $25.12/share, is the point from which the shares of 'AMZN' gapped higher on the open of trading on April 25th of 2003. I do think there is a very good chance the shares of 'AMZN' will reach our lower price target. I see upside resistance on the shares of 'AMZN' at $34.14/share, and have set our stops accordingly at $34.43/share.

INDICES
Dow Jones Industrial Average (INDU): Closed @ 10,456.02 Last Signal: Called Lower on March 11th with a Sell Signal @ 10,774.36 Current Expectations: I am expecting a short term pullback in the Dow Jones Industrial Average to 10,440.58 If the Dow closes below that level then it should move lower and test 10,428.02
S&P 500 (SPX): Closed @ 1,172.53 Last Signal: Called lower on March 10th with a close at 1,209.25 Current Expectation: I am expecting the S&P 500 to move lower and test 1,171.36 If the S&P 500 closes below 1,171.36 then it should continue to move lower and test 1,163.75
NASDAQ 100 (NDX): Closed @ 1,471.77 Last Signal: Called Lower on March 9th with a close of 1,521.08 Current Expectations: The NDX should move lower and test 1,425.21
CBOE Ten Yr Treasury Index (TNX): Closed @ 4.607 Last Signal: Called Higher on March 7th with a close of 4.304% Current Expectations: The TNX should move higher and test 4.695% on a closing basis.

Stocks Looking Higher AMAT, PFE, XMSR, VLO, JNJ, WAG, HCA, CMTL, PSYS, ICUI, SMBI

Stocks Looking Lower CSCO, LU, XOM, GM, WMT, JPM, EBAY, HD, YHOO, MOT, HPQ, RIM, AXP, CVX, MER, AA, EP, CHK, KO, SLB, COP, OXY, DVN, KMG, X

Yesterday's Edition of the Prime Stock Newsletter

The Sterling Investment series of newsletters is produced by Sterling Investment Services, Inc.  If you would like to receive a chart on any index or stock mentioned in this report please contact us at the below mentioned numbers.  We also offer custom research reports on any stock investment that you may desire information on.  To receive further information on these services please visit our web page at:  www.sterlinginvestments.com   If you would like to contact us our # is 800-275-6901,  fax # (404)-816-8830  Email address is: enelson@sterlinginvestments.com  Sterling Investment Services may hold positions in the securities recommended or may be providing consulting services to the companies mentioned within this report.
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